We don't often give advertisers free promotion, but this Guinness commercial had us utterly captivated.


Created by BBDO New York, the ad features a group of wheelchair basketball players.. with an unexpected twist at the end.


Watch it for yourself and be prepared for some serious heartstring-pulling at the end. Let's just say that it's not your average beer commercial.



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  • Best 2013 Sports Photos


    Jamaica's Usain Bolt (L) wins the100 metres final at the 2013 IAAF World Championships at the Luzhniki stadium in Moscow on August 11, 2013 while a lightning strikes in the sky. AFP PHOTO / OLIVIER MORIN




  • Best Sports Photos Of 2013


    Manchester United's Dutch striker Robin van Persie (C) scores the opening goal during the English Premier League football match between Swansea City and Manchester United at Liberty Stadium in Swansea, south Wales, on August 17, 2013. AFP PHOTO/IAN KINGTON == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read IAN KINGTON/AFP/Getty Images)




  • Best 2013 Sports Photos


    Oakland Athletics left fielder Yoenis Cespedes flips over after missing a shallow fly ball off the bat of San Francisco Giants' Brandon Crawford as center fielder Coco Crisp (4) backs him up during the fifth inning of a baseball game in Oakland, Calif., Monday, May 27, 2013. (Tony Avelar / AP)




  • Best 2013 Sports Photos


    Russia's Anastasia Pavlyuchenkova casts a shadow while serving to Switzerland's Romina Oprandi during their Portugal Open semifinal tennis match Friday, May 3 2013, in Oeiras, outside Lisbon. Pavlyuchenkova defeated Oprandi 0-6, 6-3, 6-1. (Armando Franca / AP)




  • Best 2013 Sports Photos


    Philadelphia Phillies center fielder Ben Revere (2) cannot catch a one-RBI triple hit by Washington Nationals' Adam LaRoche during the fifth inning of a baseball game at Nationals Park, Friday, May 24, 2013, in Washington. (Alex Brandon / AP)




  • Best 2013 Sports Photos


    Pittsburgh Pirates' Travis Snider, bottom, rolls into Houston Astros catcher Carlos Corporan after being tagged out trying to score from second on a single by Gaby Sanchez in the sixth inning of a baseball game on Sunday, May 19, 2013, in Pittsburgh. (Keith Srakocic / AP)




  • Best 2013 Sports Photos


    Auburn's Ryan Tella makes a diving catch in center field off the bat of Alabama's Mikey White during the second inning of a Southeastern Conference NCAA college baseball tournament in Hoover, Ala., Tuesday, May 21, 2013. (Dave Martin / AP)




  • Best 2013 Sports Photos


    Stanford players dump water over head coach Lele Forood's head as she gives an interview to Dave Kozlowski in the NCAA division 1 women's team tennis championship at the Khan Outdoor Tennis Complex Tuesday, May 21, 2013 on the University of Illinois campus in Urbana, Ill. Stanford defeated Texas A&M 4-3. (Stephen Haas / AP)




  • Best 2013 Sports Photos


    Arizona Diamondbacks first baseman Paul Goldschmidt, left, is robbed of a foul ball by a fan in the stands during the fifth inning of a baseball game, Sunday, May 19, 2013 in Miami. The Marlins defeated the Diamondbacks 2-1. (Wilfredo Lee / AP)




  • Best 2013 Sports Photos


    The car driven by Conor Daly slide down the track after hitting the wall in the first turn during practice for the Indianapolis 500 auto race at the Indianapolis Motor Speedway in Indianapolis, Thursday, May 16, 2013. Daly was not injured. (Joe Watts / AP)




  • Best 2013 Sports Photos


    Belgium's RSC Anderlecht coach John Van Den Brom, center, after winning the final soccer match of the Belgian League against SV Zulte Waregem at the Constant Vanden Stock stadium in Brussels, Sunday, May 19, 2013. (Yves Logghe / AP)




  • Best 2013 Sports Photos


    Floyd Mayweather Jr. lands a left jab against Robert Guerrero in the fourth round during a WBC welterweight title fight, Saturday, May 4, 2013, in Las Vegas. (Isaac Brekken / AP)




  • Best 2013 Sports Photos


    Saudi Al-Hilal club player Nawaf Shaker celebrates after scoring a goal against Qatar's Al-Rayyan club during their AFC Champions League football match in Doha, Qatar, Tuesday, April 30, 2013. (Osama Faisal / AP)




  • Best 2013 Sports Photos


    Oakland Athletics' Eric Sogard gets a shaving cream pie in the face from Josh Reddick, rear, after Sogard scored the winning run on a sacrifice bunt from Coco Crisp during 10th inning of a baseball game against the Baltimore Orioles, Sunday, April 28, 2013, in Oakland. Calif. Oakland won 9-8. (Marcio Jose Sanchez / AP)




  • Best 2013 Sports Photos


    Fans try to catch a bat that Arizona Diamondbacks' Cody Ross lost on his swing during the first inning of a baseball game against the San Francisco Giants, Tuesday, April 30, 2013, in Phoenix. (Matt York / AP)




  • Best 2013 Sports Photos


    A worker grooms away tracks after an alligator crossed through a sand trap on the 14th hole during the first round of the PGA Tour Zurich Classic golf tournament at TPC Louisiana in Avondale, La., Thursday, April 25, 2013. (Gerald Herbert / AP)




  • Best 2013 Sports Photos


    Philadelphia Phillies center fielder Ben Revere dives for a fly out by St. Louis Cardinals' Carlos Beltran during the first inning of a baseball game, Saturday, April 20, 2013, in Philadelphia. (Matt Slocum / AP)




  • Best 2013 Sports Photos


    In this photo made with a fisheye lens, Kevin Harvick celebrates winning the Toyota Owners 400 NASCAR Sprint Cup Series auto race Saturday, April 27, 2013, at Richmond International Raceway in Richmond, Va. (Jared C. Tilton / AP)




  • Best 2013 Sports Photos


    Sunderland's manager Paolo Di Canio, celebrates after Stephane Sessegnon scores his goal during their English Premier League soccer match against Newcastle United at St James' Park, Newcastle, England, Sunday, April 14, 2013. (Scott Heppell / AP)




  • Best 2013 Sports Photos


    New York Yankees relief pitcher Mariano Rivera, left, laughs with former New York Mets closer John Franco after Franco caught Rivera's ceremonial first pitch before an interleague baseball game at Citi Field in New York, Tuesday, May 28, 2013. (Kathy Willens / AP)




  • Best 2013 Sports Photos


    San Diego Padres' Carlos Quentin charges into Los Angeles Dodgers pitcher Zack Greinke after being hit by a pitch in the sixth inning of baseball game in San Diego, Thursday, April 11, 2013. (Lenny Ignelzi / AP)




  • Best 2013 Sports Photos


    San Diego Padres' Chris Denorfia breaks his bat as the ball flies foul during the fourth inning of a baseball game against the Los Angeles Dodgers in San Diego, Wednesday, April 10, 2013. (Lenny Ignelzi / AP)




  • Best 2013 Sports Photos


    Michigan guard Trey Burke (3) walks off the court as Louisville celebrate their win during the second half of the NCAA Final Four tournament college basketball championship game Monday, April 8, 2013, in Atlanta. Louisville won 82-76. (Charlie Neibergall / AP)




  • Best 2013 Sports Photos


    Minnesota Twins' Brian Dozier, left, flips over after making a catch of a shallow fly ball off the bat of Los Angeles Angels' Peter Bourjos as right fielder Chris Parmelee watches in the first inning of a baseball game, Tuesday, April 16, 2013, in Minneapolis. (Jim Mone / AP)




  • Best 2013 Sports Photos


    Chicago Bulls forward Carlos Boozer reacts after a dunk during the second half of an NBA basketball game against the Detroit Pistons in Chicago, Sunday, March 31, 2013. The Bulls won 95-94. (Nam Y. Huh / AP)




  • Best 2013 Sports Photos


    Baylor's Brittney Griner gestures as she answers a question during a news conference for a regional semifinal in the women's NCAA college basketball tournament in Oklahoma City, Saturday, March 30, 2013. Baylor is scheduled to play Louisville Sunday. (Sue Ogrocki / AP)




  • Best 2013 Sports Photos


    Washington Nationals catcher Wilson Ramos loses the ball as New York Yankees' Eduardo Nunez slides safely into home with home plate umpire Adam Hamari looking on at right during the fourth inning of an exhibition baseball game at Nationals Park Friday, March 29, 2013, in Washington. (Alex Brandon / AP)




  • Best 2013 Sports Photos


    A young fan with his face painted with the colors of Chile's national flag gestures before the start of a 2014 World Cup qualifying soccer match against Uruguay in Santiago, Chile, Tuesday, March 26, 2013. (Victor R. Caivano / AP)




  • Best 2013 Sports Photos


    Serena Williams reacts after winning a point against Dominika Cibulkova, of Slovakia, during the Sony Open tennis tournament, Monday, March 25, 2013, in Key Biscayne, Fla. Williams won 2-6, 6-4, 6-2. (Lynne Sladky / AP)




  • Best 2013 Sports Photos


    Austria's Wolfgang Loitzl soars through the air during his competition jump of the third stage of the four hills ski jumping tournament during foggy weather in Innsbruck, Austria, Friday, Jan. 4, 2013. (Matthias Schrader, AP)




  • Best 2013 Sports Photos


    Sweden's skip Margaretha Sigfridsson shouts during her gold medal game against Scotland at the 2013 world women's curling championship in Riga, Latvia, Sunday, March 24, 2013. (Roman Koksarov / AP)




  • Best 2013 Sports Photos


    Philadelphia Phillies center fielder Ben Revere makes a diving catch of Will Middlebrooks's seventh-inning fly ball in a spring training baseball game against the Boston Red Sox in Clearwater, Fla., Sunday, March 24, 2013. (Kathy Willens / AP)




  • Best 2013 Sports Photos


    North Carolina coach Roy Williams cheers on his team during the second half of a second-round game against Villanova in the NCAA college basketball tournament Friday, March 22, 2013, in Kansas City, Mo. (Charlie Riedel / AP)




  • Best 2013 Sports Photos


    North Carolina's Dexter Strickland (1) and Reggie Bullock (35) stretch before practice for a second-round game of the NCAA college basketball tournament, Thursday, March 21, 2013, in Kansas City, Mo. North Carolina is scheduled to play Villanova Friday. (Charlie Riedel / AP)




  • Best 2013 Sports Photos


    Michigan State guard Denzel Valentine (45) grabs a rebound over Valparaiso guard Matt Kenney (23) in the first half of a second-round game of the NCAA college basketball tournament in Auburn Hills, Mich., Thursday March 21, 2013. (Paul Sancya / AP)




  • Best 2013 Sports Photos


    Miami Marlins' Placido Polanco, left, scores on a double by Giancarlo Stanton as Washington Nationals catcher Kurt Suzuki, right, cannot hold on to the ball during the sixth inning of an exhibition spring training baseball game Wednesday, March 20, 2013, in Jupiter, Fla. The Nationals won 7-5. (Jeff Roberson / AP)




  • Best 2013 Sports Photos


    Lotus driver Kimi Raikkonen, left, of Finland, Ferrari's Fernando Alonso, center, of Spain and Red Bull's Sebastian Vettel of Germany celebrate on the podium after the Australian Formula One Grand Prix at Albert Park in Melbourne, Australia, Sunday, March 17, 2013. Raikonen won the race with Alonso second and Vettel third. (Andrew Brownbill / AP)




  • Best 2013 Sports Photos


    Florida guard Mike Rosario (3) reacts after being fouled by Alabama during the second half of an NCAA college basketball game in the semifinals of the Southeastern Conference tournament, Saturday, March 16, 2013, in Nashville, Tenn. (John Bazemore / AP)




  • Best 2013 Sports Photos


    In this photo taken with a fisheye lens, Boston Bruins' Nathan Horton, left, celebrates a goal by Andrew Ference against Washington Capitals goalie Michal Neuvirth (30) during the second period of an NHL hockey game in Boston, Saturday, March 16, 2013. The Bruins won 4-1. (Winslow Townson / AP)




  • Best 2013 Sports Photos


    Utah's Jason Washburn celebrates after blocking a shot by California in overtime during a Pac-12 men's tournament NCAA college basketball game, Thursday, March 14, 2013, in Las Vegas. Utah won 79-69. (Julie Jacobson / AP)




  • Best 2013 Sports Photos


    San Diego Padres shortstop Tyler Stubblefield misses a ground ball hit by Kansas City Royals' Orlando Calixte for a double in the ninth inning in an exhibition spring training baseball game Friday, March 15, 2013, in Surprise, Ariz. (Gregory Bull / AP)




  • Best 2013 Sports Photos


    Miami's Kenny Kadji (35) tries to go over Illinois' D.J. Richardson for a shot during the first half of a third-round game of the NCAA college basketball tournament Sunday, March 24, 2013, in Austin, Texas. (David J. Phillip / AP)




  • Best 2013 Sports Photos


    Nathalie Pechalat and Fabian Bourzat, of France, perform during a practice session for the World Figure Skating Championships, Tuesday, March 12, 2013, in London, Ontario. (Darron Cummings / AP)




  • Best 2013 Sports Photos


    Alexa Scimeca and Chris Knierim, of the United States, react as they watch their scores during the pairs free program at the World Figure Skating Championships Friday, March 15, 2013, in London, Ontario. (Darron Cummings / AP)




  • Best 2013 Sports Photos


    St. Louis Cardinals' J.R. Towles (46) reacts after fouling a ball off his foot as New York Yankees catcher Chris Stewart watches in the third inning of a spring training baseball game in Tampa, Fla., Monday, March 11, 2013. (Kathy Willens / AP)




  • Best 2013 Sports Photos


    Auburn forward Cabriana Capers (35) crashes into the scorer's table after saving the ball from going out of bounds during the second half of their NCAA college basketball game against LSU in the Southeastern Conference tournament, Thursday, March 7, 2013, in Duluth, Ga. LSU won 65-62. (John Bazemore / AP)




  • Best 2013 Sports Photos


    Chicago Bulls' Joakim Noah (13) drives to the basket as San Antonio Spurs' Tim Duncan, right, defends during the first half of an NBA basketball game on Wednesday, March 6, 2013, in San Antonio. (Eric Gay / AP)




  • Best 2013 Sports Photos


    Athletes start the New Zealand Ironman on March 2, 2013 in Taupo, New Zealand. (Phil Walter / Getty Images)




  • Best 2013 Sports Photos


    David Villa of FC Barcelona duels for a high ball with Fabio Coentrao and Pepe (R) of Real Madrid CF during the La Liga match between Real Madrid CF and FC Barcelona at Bernabeu on March 2, 2013 in Madrid, Spain. (David Ramos / Getty Images)




  • Best 2013 Sports Photos


    Los Angeles Lakers guard Kobe Bryant, right, is smacked on the head by Atlanta Hawks forward Josh Smith as he puts up a shot during the first half of their NBA basketball game, Sunday, March 3, 2013, in Los Angeles. (Mark J. Terrill / AP)




  • Best 2013 Sports Photos


    Jason Porplyzia of the Crows attempts to take a mark on the shoulders of Corey Enright of the Cats during the round two AFL NAB Cup match between the Geelong Cats and the Adelaide Crows at Simonds Stadium on March 2, 2013 in Geelong, Australia. (Scott Barbour / Getty Images)