NEW YORK -- NEW YORK (AP) — Actors Jonah Hill, Jamie Lee Curtis and Kristen Bell are among a batch of celebrities donning Russian-language "Love Conquers Hate" T-shirts to show support for gays in Russia alarmed by a new law banning pro-gay "propaganda."


It's part of an initiative launched Monday by the Human Rights Campaign, the largest U.S. gay-rights group.


Participating celebrities will share photos of themselves wearing the T-shirts on their social media platforms, encouraging followers to do likewise. The HRC says all net proceeds from shirt sales will go to a fund supporting gay-rights efforts in Russia.


"We stand with Russia's LGBT community and their allies," said HRC President Chad Griffin. "We are committed to doing as much as we possibly can to support their efforts to repeal this heinous law."


According to the HRC, other celebrities joining the T-shirt campaign include Fergie, Kelly Osbourne, Ricky Martin, Kevin Bacon, Doutzen Kroes, Anthony Bourdain, Tim Gunn, Perez Hilton, Todd Glass, Jonathan Del Arco, Amanda Leigh Dunn, Ana Matronic, Olympic swimmer Craig Gibbons, NBA basketball player Jason Collins, country singer Maggie Rose and soccer players Jozy Altidore, Lori Lindsey and Megan Rapinoe.


The law banning "propaganda of nontraditional sexual relations among minors" was enacted in June.


Gay-rights activists have asked the International Olympic Committee to call for the law's repeal ahead of the Winter Olympics, to be held in Russia in February.


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  • Mikhail Baryshnikov


    The Russian dance legend and actor ("Sex and the City") sounded off on the controversial legislation in an exclusive statement for the No More Fear Foundation, an international LGBT advocacy organization. "My life has been immensely enriched by gay mentors, colleagues and friends and any discrimination and persecution of gay people is unacceptable," Baryshnikov, 65, said. "Equal treatment of people is a basic right and it is sad that we still have to even speak about this in [the] 21st century." <a href="http://www.huffingtonpost.com/2013/10/15/mikhail-baryshnikov-russia-gay-law-_n_4100754.html" target="_blank">Read the full story here</a>.




  • Tilda Swinton


    A photograph of the Academy Award-winning actress defending Russia's beleaguered lesbian, gay, bisexual and transgender (LGBT) community by holding a rainbow flag in front of Moscow's Kremlin was released with the following statement via her spokesperson: "In solidarity. From Russia with love." <a href="http://www.huffingtonpost.com/2013/07/05/tilda-swinton-rainbow-flag-russia-_n_3550360.html" target="_blank">Read the full story here</a>.




  • Seth Wescott


    "The human rights stuff that's going on, there's a potential for it to be an incredibly negatively-overshadowed Olympics," the two-time gold medal winning snowboarder told the Associated Press. Of his gay friends in snowboarding, he noted, "They're wonderful human beings, and I think for them to be discriminated against is a crime." <a href="http://www.huffingtonpost.com/2013/09/12/seth-wescott-russia-gay-law-_n_3913225.html" target="_blank">Read the full story here</a>.




  • Madonna


    The Material Girl sparked controversy when she spoke out in defense of Russia's LGBT community during a St. Petersburg stop on her MDNA World Tour last year. Performing in black lingerie with the words "No Fear" scrawled on her bare back, Madonna urged the audience -- most wearing pink wrist bands distributed at the door -- to "show your love and appreciation to the gay community." "We want to fight for the right to be free," she said at the time, Reuters reported. <a href="http://www.huffingtonpost.com/2012/08/09/madonna-st-petersburg-russia-gay-rights_n_1762135.html" target="_blank">Click here for the full story</a>.




  • Johnny Weir


    The U.S. figure skater (pictured on left, with husband Victor Voronov) has spoken out against a planned boycott of the 2014 Winter Olympics in Sochi, warning that those hurt most would be the athletes who have "dedicated their lives to possibly having their lone life-changing moment." "The Olympics are not a political statement, they are a place to let the world shine in peace and let them marvel at their youthful talents," he wrote. "I respect the LGBT community full heartedly, but I implore the world not to boycott the Olympic Games because of Russia’s stance on LGBT rights or lack thereof." <a href="http://www.huffingtonpost.com/2013/07/26/johnny-weir-russia-olympics-boycott-_n_3659423.html" target="_blank">Click here for the full story</a>.




  • Lady Gaga


    "The Russian government is criminal," the Mother Monster tweeted in August. "Oppression will be met with revolution. Russian LGBTs you are not alone. We will fight for your freedom." She also noted: "Sending bravery to LGBTs in Russia. The rise in government abuse is archaic. Hosing teenagers with pepper spray? Beatings? Mother Russia?" <a href="http://www.huffingtonpost.com/2013/08/05/lady-gaga-russia-lgbt_n_3708608.html" target="_blank">Click here for the full story</a>.




  • Elton John


    In spite of Russia's anti-gay legislation, the Rocket Man has vowed not to cancel his forthcoming Moscow performance. "As a gay man, I can’t leave those people on their own without going over there and supporting them," he said. "I don’t know what’s going to happen, but I’ve got to go." Read the <a href="http://www.huffingtonpost.com/2013/09/17/elton-john-russia-gay-law-_n_3942870.html" target="_blank">full story here</a>.




  • Cher


    The legendary singer-actress said she turned down the chance to perform at the 2014 Winter Olympics in Sochi because of Russia's anti-gay law. "I can’t name names but my friend called who is a big oligarch over there, and asked me if I’d like to be an ambassador for the Olympics and open the show," Cher told Maclean's writer Elio Iannacci. "I immediately said no. I want to know why all of this gay hate just exploded over there." <a href="http://www.huffingtonpost.com/2013/09/13/cher-sochi-olympics-russia_n_3921419.html" target="_blank">Click here for the full story</a>.




  • Blake Skjellerup


    The New Zealand speed skater, who is openly gay, told HuffPost Live's Josh Zepps that a boycott would hurt the athletes themselves more than Russia. "I don't support a boycott at all," he said. "I believe the greatest way to bring about change is to have a presence. Being present in Sochi is going to be greater for the cause than not being there at all." <a href="http://www.huffingtonpost.com/2013/08/01/blake-skjellerup-russia_n_3689573.html" target="_blank">Click here for the full story</a>.




  • Nick Symmonds


    After winning a silver medal at the World Track & Field Championships in Moscow on Aug. 13, the American middle distance runner openly dedicated the victory to his gay and lesbian friends in his home country. The act reportedly makes Symmonds the first athlete to critique and oppose Russia's anti-gay legislation while in Russia. <a href="http://www.huffingtonpost.com/2013/08/14/nick-symmonds-gays-russia_n_3755462.html" target="_blank">Click here for the full story</a>.




  • Greg Louganis


    The Olympic diving champion rejected the possibility of a boycott against the 2014 Winter Olympics in Russia in a Policymic editorial. "Boycotting sends the wrong message and will only harm the hard-working athletes set to compete in the 2014 Olympics, not the Russian government itself," he wrote. "I know from personal experience. My first Olympics I won Silver at age 16, and then in 1980, at the height of my diving career, President Jimmy Carter opted to boycott the 1980 Olympics in Moscow as a method of protesting the Soviet invasion in Afghanistan. The toll on fellow athletes and me was devastating." <a href="http://www.policymic.com/articles/58481/i-m-an-openly-gay-gold-medalist-and-i-reject-the-sochi-olympics-boycott" target="_blank">Click here for the full story</a>.