Space is the final frontier - for morning show ratings.
NBC announced that the “Today” show nabbed the rights to broadcast the first ever commercial space flight by next year.
Virgin Galactic head Sir Richard Branson and his adult children, Holly and Sam, will be aboard the SpaceShipTwo when it blasts off on its historic first - and NBC cameras will be in tow.
Branson said this summer that his company had begun accepting deposits from wannabe space tourists -- including actor Ashton Kutcher and entrepreneur Shervin Pishevar.
They'll experience some major G-forces on their wallets: seat onboard the SpaceShipTwo is going for $200,000 a seat, CNN reported at the time.
NBC’s Peacock Productions will launch its blanket coverage ahead of the launch on CNBC, MSNBC, NBCNews.com, Syfy, and The Weather Channel, leading up to a three-hour live broadcast on "Today," hosted by Matt Lauer and Savannah Guthrie.
"Without a doubt, Sir Richard and his children taking the first commercial flight into space, will go down in history as one of the most memorable events on television,” said Sharon Scott, President and General Manager, Peacock Productions, in a statement.
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