Adam Levine is killing it at Kmart.


No, really. The singer debuted his apparel and accessories collection for Kmart earlier this month, and it's apparently flying off the shelves. Speaking to Women's Wear Daily, Bernt Ullmann, president and chief executive officer of Star Branding and president of Kmart parent Sears Holdings Corp.’s Shop Your Way Brands, said that Levine's popular offerings have managed to usher in a brand new type of customer for the mass retailer:


"The white space is for that younger, upwardly mobile [male] Kmart customer that wants a cleaned-up lifestyle product that still has a contemporary feel to it. That's not really covered on the floor today. To that extent, I think Adam has the ability to be Kmart's Calvin Klein business."

Likening Levine to Calvin Klein, a mass retail giant in the fashion biz, is a pretty bold statement. After all, "The Voice" star had previously mocked the concept of a celebrity lending his or her name to a fragrance, tweeting, "I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward."


We suppose that he's changed his tune after going ahead and launching his own fragrance this year. And now, with this successful Kmart gig, it appears he's actually pretty great at the whole star-backed brand schtick. Go figure.


Think they're jealous?



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  • Heidi Montag


    Heidiwood For Anchor Blue




  • Busta Rhymes


    Bushi Sport




  • Madonna


    Material Girl




  • Snoop Dogg


    Rich and Infamous Clothing Line




  • Miley Cyrus


    Miley Cyrus Wal-mart Clothing Line




  • Chris Kirkpatrick


    FuMan Skeeto




  • Outkast


    Outkast Clothing




  • David Hasselhoff


    Malibu Dave




  • Mandy Moore


    Mblem




  • Andre 3000


    Benjamin Bixby




  • Nelly


    Vokal




  • Sarah Jessica Parker


    Bitten




  • Nicole Richie


    House of Harlow 1960




  • Beyonce and Tina Knowles


    House of Dereon




  • Kimora Lee Simmons


    Baby Phat




  • Savanna and Sienna Miller


    Twenty8Twelve collection at Selfridges




  • Justin Timberlake and Trace Ayala


    William Rast




  • Mary Kate and Ashley Olsen


    The Row




  • Jessica Simpson


    Ready-To-Wear Jessica Simpson Collection at Dillard's




  • Kanye West


    Ready-To-Wear Fall/Winter 2012 show in Paris




  • Queen Latifah


    Queen Collection with HSN




  • Gwen Stefani


    L.A.M.B.




  • Gwen Stefani


    Harajuku




  • Jay-Z


    Rocawear




  • Kourtney, Kim And Khloe Kardashian


    Kardashian Kollection at Sears




  • Khloe Kardashian and Kourtney Kardashian


    Bebe Collection




  • Pharrell Williams and Nigo


    Billionaire Boys Club




  • Jennifer Lopez And Marc Anthony


    Jennifer Lopez And Marc Anthony Lifestyle Brands at Kohl's




  • Serena Williams


    Serena Williams Fashion Line for HSN




  • 50 Cent


    G-Unit Clothing




  • Russell Simmons


    Russell Simmons Argyle Culture




  • Avril Lavigne


    Abbey Dawn By Avril Lavigne




  • Lindsay Lohan


    Lindsay Lohan as Artistic Director of Ungaro ready-to-wear Spring-Summer 2010




  • Rachel Bilson


    DKNY Collection




  • Eve


    Fetish




  • Jennifer Lopez


    Sweetface




  • Lauren Conrad


    Lauren Conrad Collection at Bloomingdale's




  • Hilary Duff


    "Stuff" by Hilary Duff for Target




  • LL Cool J


    LL Cool J Collection for Sears




  • Elizabeth Hurley


    Elizabeth Hurley Beach Boutique




  • Sean 'Diddy' Combs


    Sean John




  • Steve Harvey


    The Steve Harvey Collection at JCPenny




  • Will.i.am


    i.am Clothing




  • Kathie Lee Gifford


    Kathie Lee at Wal-mart




  • Lil' Romeo and Master P


    "No Limit Clothing"




  • Carlos Santana


    Carlos Santana for Macy's




  • Helena Bonham Carter


    Pantaloonies




  • Alexa Chung


    Alexa Chung for Madewell




  • Victoria Beckham


    Victoria Beckham Collection




  • Selena Gomez


    Dream Out Loud for Kmart





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