Adam Levine is killing it at Kmart.
No, really. The singer debuted his apparel and accessories collection for Kmart earlier this month, and it's apparently flying off the shelves. Speaking to Women's Wear Daily, Bernt Ullmann, president and chief executive officer of Star Branding and president of Kmart parent Sears Holdings Corp.’s Shop Your Way Brands, said that Levine's popular offerings have managed to usher in a brand new type of customer for the mass retailer:
"The white space is for that younger, upwardly mobile [male] Kmart customer that wants a cleaned-up lifestyle product that still has a contemporary feel to it. That's not really covered on the floor today. To that extent, I think Adam has the ability to be Kmart's Calvin Klein business."
Likening Levine to Calvin Klein, a mass retail giant in the fashion biz, is a pretty bold statement. After all, "The Voice" star had previously mocked the concept of a celebrity lending his or her name to a fragrance, tweeting, "I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward."
We suppose that he's changed his tune after going ahead and launching his own fragrance this year. And now, with this successful Kmart gig, it appears he's actually pretty great at the whole star-backed brand schtick. Go figure.
Think they're jealous?
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Heidi Montag
Heidiwood For Anchor Blue
Busta Rhymes
Bushi Sport
Madonna
Material Girl
Snoop Dogg
Rich and Infamous Clothing Line
Miley Cyrus
Miley Cyrus Wal-mart Clothing Line
Chris Kirkpatrick
FuMan Skeeto
Outkast
Outkast Clothing
David Hasselhoff
Malibu Dave
Mandy Moore
Mblem
Andre 3000
Benjamin Bixby
Nelly
Vokal
Sarah Jessica Parker
Bitten
Nicole Richie
House of Harlow 1960
Beyonce and Tina Knowles
House of Dereon
Kimora Lee Simmons
Baby Phat
Savanna and Sienna Miller
Twenty8Twelve collection at Selfridges
Justin Timberlake and Trace Ayala
William Rast
Mary Kate and Ashley Olsen
The Row
Jessica Simpson
Ready-To-Wear Jessica Simpson Collection at Dillard's
Kanye West
Ready-To-Wear Fall/Winter 2012 show in Paris
Queen Latifah
Queen Collection with HSN
Gwen Stefani
L.A.M.B.
Gwen Stefani
Harajuku
Jay-Z
Rocawear
Kourtney, Kim And Khloe Kardashian
Kardashian Kollection at Sears
Khloe Kardashian and Kourtney Kardashian
Bebe Collection
Pharrell Williams and Nigo
Billionaire Boys Club
Jennifer Lopez And Marc Anthony
Jennifer Lopez And Marc Anthony Lifestyle Brands at Kohl's
Serena Williams
Serena Williams Fashion Line for HSN
50 Cent
G-Unit Clothing
Russell Simmons
Russell Simmons Argyle Culture
Avril Lavigne
Abbey Dawn By Avril Lavigne
Lindsay Lohan
Lindsay Lohan as Artistic Director of Ungaro ready-to-wear Spring-Summer 2010
Rachel Bilson
DKNY Collection
Eve
Fetish
Jennifer Lopez
Sweetface
Lauren Conrad
Lauren Conrad Collection at Bloomingdale's
Hilary Duff
"Stuff" by Hilary Duff for Target
LL Cool J
LL Cool J Collection for Sears
Elizabeth Hurley
Elizabeth Hurley Beach Boutique
Sean 'Diddy' Combs
Sean John
Steve Harvey
The Steve Harvey Collection at JCPenny
Will.i.am
i.am Clothing
Kathie Lee Gifford
Kathie Lee at Wal-mart
Lil' Romeo and Master P
"No Limit Clothing"
Carlos Santana
Carlos Santana for Macy's
Helena Bonham Carter
Pantaloonies
Alexa Chung
Alexa Chung for Madewell
Victoria Beckham
Victoria Beckham Collection
Selena Gomez
Dream Out Loud for Kmart
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